• <b>Bonhams 7 Apr 2014, Eric Caren Archive:</b> FIRE OF LONDON. A True Pourtraict with a Brief Description Of that Deplorable Fire of London. Sold for US$ 6,875 inc. premium.
    <b>Bonhams 7 Apr 2014, Eric Caren Archive:</b> MATHER, INCREASE. A Brief History of the Warr With the Indians in New-England. Sold for US$ 45,000 inc. premium.
    <b>Bonhams 7 Apr 2014, Eric Caren Archive:</b> SALEM WITCH TRIALS. Manuscript Document variously signed. Sold for US$ 6,875 inc. premium.
    <b>Bonhams 7 Apr 2014, Eric Caren Archive:</b> REVERE, PAUL. The Bloody Massacre perpetrated in King-Street Boston. Sold for US$ 100,000 inc. premium.
    <b>Bonhams 7 Apr 2014, Eric Caren Archive:</b> LEXINGTON AND CONCORD. Bloody Butchery by the British Troops. Sold for US$ 118,750 inc. premium.
    <b>Bonhams 7 Apr 2014, Eric Caren Archive:</b> DECLARATION OF INDEPENDENCE. The New-England Chronicle. Sold for US$ 257,000 inc. premium.
    <b>Bonhams 7 Apr 2014, Eric Caren Archive:</b> EMANCIPATION PROCLAMATION. By the President of the United States. Sold for US$ 15,000 inc. premium.
    <b>Bonhams 7 Apr 2014, Eric Caren Archive:</b> BASEBALL. Boston Union Athletic Exhibition Company Grounds. Sold for US$ 15,000 inc. premium.
    <b>Bonhams 7 Apr 2014, Eric Caren Archive:</b> MCCLELLAND, GEORGE WILLIAM. Eniac-Birth Certificate of Computer Age. 1880-1955. Typed Letter Signed. Sold for US$ 13,750 inc. premium.
  • <b>Sotheby's New York: </b>F. Scott Fitzgerald. The Great Gatsby. New York: Charles Scribner's Sons, 1925.First edition, first issue in a near fine jacket.
    <b>Sotheby's New York: </b>Ernest Hemingway. The Sun Also Rises. New York: Charles Scribner's Sons, 1926. First edition, first issue.
    <b>Sotheby's New York: </b>Jack Kerouac. On the Road. New York: Viking, 1957. First edition, presentation copy.
    <b>Sotheby's New York: </b>JRR Tolkien. The Hobbit. London: George Allen & Unwin, Ltd., 1937. First edition, fine copy in jacket.
    <b>Sotheby's New York: </b>Vladimir Nabokov. Lolita. Paris: the Olympia Press, 1955. First edition presentation copy inscribed on the half-title.
    <b>Sotheby's New York: </b>Tennessee Williams. A Streetcar Named Desire. Norfolk, CT: New Directions, 1947. Inscribed by Tennesee Williams and Director Elia Kazan with additional inscriptions or signatures by all the cast members.
    <b>Sotheby's New York: </b>T.S. Eliot. The Waste Land. Richmond, Surrey: Printed and published by Leonard and Virignia Woolf, 1923. First English edition, nscribed to Eliot’s patroness Lady Mary Lilian Rothermere.
    <b>Sotheby's New York: </b>Ernest Hemingway. Three Stories and Ten Poems. Paris: Contact Publishing Co., 1923. A mint first edition presentation copy of Hemingway’s landmark first book.
    <b>Sotheby's New York, 1 April 2014: </b> A Modern Library: The Gordon Waldorf Collection.
    <b>Sotheby's New York: </b>William Faulkner. Light in August. New York: Harrison Smith & Robert Haas, 1932. First edition inscribed to Myrtle Ramey.
    <b>Sotheby's New York: </b>James Joyce. Ulysses. Paris: Shakespeare & Co, 1922. First edition, one of 150 press-numbered copies on vergé d’Arches.
    <b>Sotheby's New York: </b>F. Scott Fitzgerald. This Side of Paradise. New York: Charles Scribner's Sons, 1920. First edition with jacket in fine condition.
    <b>Sotheby's New York: </b>Dashiell Hammett. The Thin Man. New York: Alfred A. Knopf, MCMXXXIV. First American edition. A presentation copy inscribed.
    <b>Sotheby's New York: </b>Raymond Chandler. Farewell, My Lovely. New York: Knopf, 1940. First edition presentation copy, being a copy that Chandler originally retained, inscribed on the front endpaper.
    <b>Sotheby's New York: </b>J.D. Salinger. The Catcher in the Rye. Boston: Little, Brown, & Co., 1951. First edition.
    <b>Sotheby's New York: </b>Anthony Burgess. A Clockwork Orange. London: Heinemann, 1962. First edition and a rare presentation copy inscribed by the author.
  • <b>Sotheby's Paris on 19 June 2014:</b> DALI, BRETON, V. HUGO and GALA. <i>Surrealist portrait of Lenin</i>. 1932. Cadavre exquis signed by all four. On a postcard addressed to René Char. Estimate €15,000-20,000
    <b>Sotheby's Paris on 19 June 2014:</b> CELINE. <i>Voyage au bout de la nuit</i>. One of 20 copies on vélin d’Arches, inscribed to Roland Saucier and a binding by A. Cerutti. Estimate €80,000-120,000
    <b>Sotheby's Paris on 19 June 2014:</b> PROUST. <i>Autograph letter to Gaston Gallimard</i>, about the Jeunes filles en fleurs and his dreyffusian past. December 21, 1919. 4 pages. Estimate €10,000-15,000
    <b>Sotheby's Paris on 19 June 2014:</b> REVERDY. <i>La Lucarne ovale. 1916</i>. First edition. One of 6 copies on Japan paper. Binding by Jean de Gonet. With a letter by Pierre Albert-Birot. Estimate €28,000-35,000
    <b>Sotheby's Paris on 19 June 2014:</b> STENDHAL. <i>Histoire de la Peinture en Italie</i>. 1817. First edition, inscribed to count Kosakowsky.<br>Estimate €20,000-30,000
    <b>Sotheby's Paris on 19 June 2014:</b> BAUDELAIRE. Théophile Gautier. 1859. Exceptional copy with contemporary binding, inscribed to Edouard Manet.<br>Estimate €40,000-60,000
    <b>Sotheby's Paris on 19 June 2014:</b> OVIDIUS. [<i>Complete works</i>]. Venice, Aldus, 1502-1503. 17th cent. vellum. Estimate €3,000-5,000
    <b>Sotheby's Paris on 19 June 2014:</b> GIEGHER. <i>Le Tre trattati</i>. Padova, 1639. Contemporary binding. Estimate €8,000-12,000
    <b>Sotheby's Paris on 19 June 2014:</b> ROLEWINCK. <i>Fasciculus temporum</i>. Lyon, Huss, 1496. From the Seillières collection. Estimate €4,000-6,000
    <b>Sotheby's Paris on 19 June 2014:</b> AMUS. <i>32 autograph letters to Liliane Choucroun</i>. 1936-1952.<br>Estimate €60,000-80,000
    <b>Sotheby's Paris on 19 June 2014:</b> LA FONTAINE. <i>Fables</i>. 1668. Morocco by Bedford. First collective edition. Estimate €6,000-8,000
    <b>Sotheby's Paris on 19 June 2014:</b> ROUAULT. <i>Cirque de l’étoile filante</i>. Ambroise Vollard, 1938. Fine binding by Creuzevault. Copy on Japon Impérial. Estimate €30,000-50,000
  • <b>19th Century Shop</b>. 30th anniversary catalogue of landmark rare books, autographs and manuscripts, and historical photographs of all ages.
    <b>19th Century Shop</b>. <i>The Federalist</i> (1788). An important association copy in original boards, untrimmed.
    <b>19th Century Shop</b>. Isaac Newton. <i>Philosophiae Naturalis Principia Mathematica</i> (1687).
    <b>19th Century Shop</b>. Important Age of Discovery manuscript (1512) with Christopher Columbus content.
    <b>19th Century Shop</b>. Shakespeare's <i>Comedies, Histories, and Tragedies</i> (1632).
    <b>19th Century Shop</b>. John Rockefeller. Ambrotype, the earliest known photograph of Rockefeller.
    <b>19th Century Shop</b>. Muybridge, <i>Animal Locomotion</i> (1887) subscriber's copy.

AE Monthly

Reviews - June - 2005 Issue

Publishing Promotions From Alexander Rare Books

R0602

Trade Publishing Promotional Items from Alexander Rare Books.


By Michael Stillman

Alexander Rare Books
of Barre, Vermont, has published a catalogue of unusual and most interesting items. The focus here is rare, though not antiquarian. These are publishers' promotional items, most often early copies meant for booksellers, often just a first chapter, or beginnings of several different books. A few are even more promotional, such as displays. This is ephemeral material, but all tied to specific books and authors.

The majority of the items come from what Alexander calls "the golden age of marketing." This was the period from 1985-2000. Starting in the 1970s, there was an upsurge in booksellers. Smaller chains such as Walden and Dalton sprung up, while independents flourished. Publishers, pressed to sell more and more books, increased their marketing efforts. Material was distributed to encourage these stores to stock their books. However, since 2000, the number of independent bookstores has dropped precipitously. A few big chains, like Barnes and Noble and Borders, replaced the Mom and Pop stores. Then, much of the business shifted to the internet, through Amazon or listings on cooperative sites. The days when publishers needed to distribute their material to large numbers of independents was replaced by sales pitches to a few major buyers. There is no longer the quantity of this material being printed that there was during the "golden age."

How will collectors view this type of material over the long run? That's a question which is hard to answer. It is still too early to know how history will value a unique category of items that are still mostly under two decades old. We do not yet even know what value most of the underlying books will command as they age. Many come from relatively new authors. Some will be household names for generations yet to come; other will soon be forgotten. What we can say is that these will be uncommon items relating to works of recent authors, some of whom will become very collectible in the years ahead. These items will most likely be of great interest to those who collect these authors. Your job is to pick the right ones, because today, the great majority of these unusual items are priced very low. This is a field where anyone can collect, regardless of budget. We are on the ground floor, and while no one yet knows how many stories are in this building, we do know that the only way is up.

Here are some examples. Three authors are represented in this 1992 advance excerpt from their novels. There is The Tax Man by Peter Carey, Ever After, by Graham Swift, and Dreaming in Cuban from Cristina Garcia. For Garcia, it was her first novel. This promotional piece was put together by publisher Alfred A. Knopf. It is still in its original shrinkwrap. Item 37. Priced at $20.

AE Monthly


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