• <b>Bonhams New York, FINE BOOKS & MANUSCRIPTS, 10 Dec 2014.</b>
    <b>Bonhams Dec 10th: </b>Lot 5. FESTBUCH: Procession Following Charles V's Coronation as Holy Roman Emperor by Pope Clement<br>VII. Est. $120,000-180,000.
    <b>Bonhams Dec 10th: </b>Lot 6. GUTENBERG BIBLE. [Bible in Latin. Mainz: Johann Gutenberg and Fust, 1455.] Est. $40,000-60,000.
    <b>Bonhams Dec 10th: </b>Lot 21. CORONELLI, VICENZO MARIA.<br>1650-1718. [Atlante Veneto.]<br> Est. $25,000-30,000.
    <b>Bonhams Dec 10th: </b>Lot 33. GIGAULT DE LA SALLE, ACHILLE ÉTIENNE. 1772-1840. Voyage pittoresque en Sicile. Est. $25,000-35,000.
    <b>Bonhams Dec 10th: </b>Lot 50. ROTTERDAM. [DE HOOGHE, ROMEYN, AND JOANNES DE VOU.] Album.<br>Est. $50,000-70,000.
    <b>Bonhams Dec 10th: </b>Lot 77. JOSEPH, MICHAEL. A Book of Cats. Covici Friede, 1930. Est. $20,000-30,000.
    <b>Bonhams Dec 10th: </b>Lot 124. DICKENS, CHARLES. 1812-1870. The Posthumous Papers of the Pickwick Club. Est. $20,000-25,000.
    <b>Bonhams Dec 10th: </b>Lot 145. SHAKESPEARE, WILLIAM. 1564-1616. Shakespear's Comedies, Histories and Tragedies. Est. $40,000-60,000.
    <b>Bonhams Dec 10th: </b>Lot 160. JOYCE, JAMES. 1882-1941. Pomes Penyeach. Paris: Obelisk Press. [September] 1932. Est. $45,000-75,000.
  • <b>19th Century Shop</b>. 30th anniversary catalogue of landmark rare books, autographs and manuscripts, and historical photographs of all ages.
    <b>19th Century Shop</b>. Abraham Lincoln, "a previously unknown portrait of exceptional quality." From the collection of John Hay.
    <b>19th Century Shop</b>. <i>The Federalist</i> (1788). An important association copy in original boards, untrimmed.
    <b>19th Century Shop</b>. Isaac Newton. <i>Philosophiae Naturalis Principia Mathematica</i> (1687).
    <b>19th Century Shop</b>. Shakespeare's <i>Comedies, Histories, and Tragedies</i> (1632).
    <b>19th Century Shop</b>. John Rockefeller. Ambrotype, the earliest known photograph of Rockefeller.
    <b>19th Century Shop</b>. Muybridge, <i>Animal Locomotion</i> (1887) subscriber's copy.
  • <b>Christies South Kensington:</b> Lot 7: A collection of letters and documents of Scottish industrialist & politician<br>D. J. Macdonald, 1922–1939.<br>£3,000–5,000
    <b>Christies South Kensington:</b> Lot 9: MARCONI WIRELESS TELEGRAPH COMPANY – A collection of material relating to the evolution of broadcasting in the early 20th century. £3,000–5,000
    <b>Christies South Kensington:</b> Lot 27: Francesco Maurolico (1494–1575). <i>Martyrologium … Francisci Maurolyci … multo quam antea purgatum, & locupletatum</i>. Venice: Lucas Antonius Giunta, 1568. £6,000–9,000
    <b>Christies South Kensington:</b> Lot 39: Henry Purcell (1659–1695). <i>Orpheus Britannicus</i>. A Collection of all the Choicest Songs for One, Two, and Three Voices. London: for Henry Playford, 1698–1702. £3,000–5,000
    <b>Christies South Kensington:</b> Lot 111: Abraham Ortelius (1527–1598). <i>Theatrum oder Schwabüch des Erdtkreijs</i>. Antwerp: [Jan Baptist Vrients], 1602. £10,000–15,000
    <b>Christies South Kensington:</b> Lot 138: W. L. Wyllie and H. W. Brewer. <i>Bird's Eye View of London as seen from a balloon</i>. London: The Graphic, 1884. £3,000–5,000
    <b>Christies South Kensington:</b> Lot 202: John Speed (1552–1629). <i>The Theatre of the Empire of Great Britaine</i>. London, 1627–[46]. £15,000–25,000
  • <b>Whitmore Rare Books.</b> Bill Wilson, Alcoholics Anonymous. Stunning first edition in original dust jacket.
    <b>Whitmore Rare Books.</b> Valentine Davies, Miracle on 34th Street. A holiday favorite.
    <b>Whitmore Rare Books.</b> Jane Austen, Sense and Sensibility. Austen’s first published novel.
    <b>Whitmore Rare Books.</b> Seeking to purchase fine books and collections.
    <b>Whitmore Rare Books.</b> Jack Kerouac, On the Road. The Beat generation bible.
    <b>Whitmore Rare Books.</b> Print catalogues regularly issued, call or email for a copy.
    <b>Whitmore Rare Books.</b> Arthur Miller, Death of a Salesman. An exceptional first edition.
    <b>Whitmore Rare Books.</b> Leo Tolstoy, War and Peace. Rare London edition, the first in English.
    <b>Whitmore Rare Books.</b> William Wordsworth, Poems. In a charming full-morocco binding.
    <b>Whitmore Rare Books.</b> Print catalogues regularly issued, call or email for a copy.
    <b>Whitmore Rare Books.</b> Ray Bradbury, Fahrenheit 451. In the publisher’s asbestos binding.
    <b>Whitmore Rare Books.</b> Cormac McCarthy, Blood Meridian. McCarthy’s best book.
    <b>Whitmore Rare Books.</b> Sir Arthur Conan Doyle, The Hound of the Baskervilles. A Fine copy.
    <b>Whitmore Rare Books.</b> Seeking to purchase fine books and collections.
    <b>Whitmore Rare Books.</b> Robert Bloch, Psycho. A lovely copy of a fragile book.
    <b>Whitmore Rare Books.</b> Roald Dahl, Charlie and the Chocolate Factory. A perennial favorite.

AE Monthly

Book Catalogue Reviews - June - 2005 Issue

Publishing Promotions From Alexander Rare Books

R0602

Trade Publishing Promotional Items from Alexander Rare Books.


By Michael Stillman

Alexander Rare Books
of Barre, Vermont, has published a catalogue of unusual and most interesting items. The focus here is rare, though not antiquarian. These are publishers' promotional items, most often early copies meant for booksellers, often just a first chapter, or beginnings of several different books. A few are even more promotional, such as displays. This is ephemeral material, but all tied to specific books and authors.

The majority of the items come from what Alexander calls "the golden age of marketing." This was the period from 1985-2000. Starting in the 1970s, there was an upsurge in booksellers. Smaller chains such as Walden and Dalton sprung up, while independents flourished. Publishers, pressed to sell more and more books, increased their marketing efforts. Material was distributed to encourage these stores to stock their books. However, since 2000, the number of independent bookstores has dropped precipitously. A few big chains, like Barnes and Noble and Borders, replaced the Mom and Pop stores. Then, much of the business shifted to the internet, through Amazon or listings on cooperative sites. The days when publishers needed to distribute their material to large numbers of independents was replaced by sales pitches to a few major buyers. There is no longer the quantity of this material being printed that there was during the "golden age."

How will collectors view this type of material over the long run? That's a question which is hard to answer. It is still too early to know how history will value a unique category of items that are still mostly under two decades old. We do not yet even know what value most of the underlying books will command as they age. Many come from relatively new authors. Some will be household names for generations yet to come; other will soon be forgotten. What we can say is that these will be uncommon items relating to works of recent authors, some of whom will become very collectible in the years ahead. These items will most likely be of great interest to those who collect these authors. Your job is to pick the right ones, because today, the great majority of these unusual items are priced very low. This is a field where anyone can collect, regardless of budget. We are on the ground floor, and while no one yet knows how many stories are in this building, we do know that the only way is up.

Here are some examples. Three authors are represented in this 1992 advance excerpt from their novels. There is The Tax Man by Peter Carey, Ever After, by Graham Swift, and Dreaming in Cuban from Cristina Garcia. For Garcia, it was her first novel. This promotional piece was put together by publisher Alfred A. Knopf. It is still in its original shrinkwrap. Item 37. Priced at $20.

AE Monthly


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