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Online Scratch and Sniff: Google Offers Some Unbelievable Features…For A Day

- By Michael Stillman

Google Books "offers" online scratch and sniff.


By Michael Stillman

A few weeks ago, I discovered that Google had added a wonderful new feature to my Gmail account. It seemed too good to be true. They were offering a service that would backdate my emails. So, let's say you were supposed to send a report to your boss this morning, but it took until afternoon to complete. No problem. Just date the email 9:00 a.m. and send it off. The boss will think you sent it on time, but that the message got stuck on a server somewhere for a few hours. That happens all the time. Not your fault.

Of course, this could be used for personal errors as well, such as a missed birthday. "Forget your finance reports. Forget your anniversary. We'll make it look like you remembered," promised Google. They even offered to make it look like the recipient had actually looked at the email, presumably by changing the bold lettering of a new message to the dimmer one of a message that has already been read. However, aware of the wholesale dishonesty, and lack of believability in time stamps this would create, Google set a limit of ten backdated emails per year.

Even with this limitation, it was hard to comprehend Google taking part in such dishonesty. Could the "do no evil" company participate in such wholesale fraud? Well, as I said, it seemed too good to be true, and you know what it means when something seems too good to be true. After a few moments, I remembered the date: April 1. It is good to know that even as the behemoth is crushing all comers in the world of internet search, and perhaps internet everything else, Google still has a sense of humor. I suspect Microsoft isn't laughing.

This wasn't the only Google joke played on us for April Fools. For those of us involved with books, Google had an even more amazing new feature, one involving an internet technology I doubt even Google could master. Within Google Books, on certain titles, they were offering "scratch and sniff." Over the internet? How do you do that? Click on the thumbnail image at the top of this page to see how. As Google explained in the box that appeared with certain books, "To use scratch and sniff, please place your nose near the monitor and click "Go.""

Online Scratch and Sniff: Google Offers Some Unbelievable Features…For A Day

- By Michael Stillman

Gmail offers to backdate messages.



Here is another amazing feature, being offered by Google Talk, Google's instant messaging service. As explained on the Google Talk blog, wordy messages are hurting the environment. "Here at Google, we're committed to helping build a clean energy future and reducing our carbon footprint. And now Google Talk is part of the solution. We don't know about you, but we were surprised to learn the inconvenient truth that every character (byte) we send in a message results in about 0.000000000000000034 metric tons of CO2 being released into the atmosphere! So if we can reduce the number of characters we send when we chat with all our friends, we can help the environment at the same time."

The message goes on to note that, "Teenagers (and some adults) must be aware of this, because they already reduce their character usage by abbreviating words and dropping vowels when they send IM and SMS (text) messages." An example of how you can reduce character usage, and its accompanying environmental damage, is to replace expressions such as "see you later" with the abbreviated "CUL8R." A quick calculation reveals that this abbreviation will reduce the emissions caused by "see you later" by 62%. Google goes on to provide a tool for those of us not up on the lingo which will automatically convert standard language to "IM-speak."

Sadly, these fantastic new services were of very limited duration. By April 2, Google returned to its commonplace old self, offering instantaneous access to virtually every bit of knowledge from everywhere on the globe, instant communication with people all over the world, satellite images of everyplace on earth, and the like. You know, ordinary boring old stuff.