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Looking for Economical Shipping? The Answer May be UPS Mail Logic©

- By Renee Roberts

UPS processing centers save time-in-transit and money, by moving your shipments into a zone closer to their destination.


By Renée Magriel Roberts

Last month I discussed -- somewhat heatedly I admit -- the downward spiral of services from the United States Post Office, particularly with respect to the elimination of surface mail services for books shipped overseas. The elimination of this critical group of services had an immediate impact on our business; we had to quickly either eliminate listings or change their prices to account for the new, much higher cost of shipping items that are either too large (i.e. bigger than a priority mail envelope) or too heavy (i.e. more than 4 lbs.) outside the country.

In the meantime, my UPS driver suggested that a sales representative from UPS Mail Innovations™, the new expedited mail and international mail service contact us; we had a preliminary meeting, and this new suite of services appears to open up many more attractive options for shipping both domestically and overseas. We have been told that our costs can be reduced up to 25%, with greater speed, tracking, and more accuracy.

I have to say, to begin with, that these services are new, the sales people and the follow-up implementers/trainers are backed up, and you will probably join the queue rather than receive an immediate response.

Typically when you use the United States Post Office directly, you go to your local post office, from there your mail is dispatched to three different sorting and dispatching facilities before being sent to the destination sorting facility and finally to the local destination delivery unit. With Mail Logic, on the other hand, the mail goes from the customer to UPS's sorting facility and from there bypasses all the intermediate sorting and dispatching units to go by expedited transportation directly to the post office's destination sorting facility and/or delivery unit.

Here's an outline of Mail Logic: the UPS driver picks up a bag of specially labeled items and transports them to one of UPS's 22 Automated Processing Centers throughout the US. Items are tracked from door to door, as per all UPS shipments. The difference is that the cost of shipping from our warehouse to the UPS mail processing center, in say, Hartford, CT, is picked up by UPS. After the mail processing center sorts and weighs each piece and affixes standard mail postage, the pieces are transported to a U.S. Postal Service center for final delivery, at speeds within first class plus a day. Because our material is moved from our zone here on Cape Cod to a more centralized zone, the cost is less for priority shipments, which are zone-sensitive. Non-urgent pieces, i.e. media mail packages, have transit times averaging around six days at lower per-piece rates.

The United States Post Offices typically routes mail through a local post office, an Origin SCF (a postal facility that serves as the processing and distribution center (P&DC) for post offices in a designated geographic area as defined by the first three digits of the ZIP Codes of those offices). Some SCF's serve more than one three-digit ZIP Code range, an Origin BMC (a highly mechanized mail processing plant that distributes the following: Standard Mail™ in bulk form; Periodicals; Parcel Post® in single piece or bulk form; and Parcel Select™ entered at the Destination Bulk Mail Center (DBMC) entry level), a Destination BMC, a Destination SCF, and finally a Destination Delivery United (DDU) or post office.

Looking for Economical Shipping? The Answer May be UPS Mail Logic©

- By Renee Roberts

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By contrast, UPS's Mail Logic System uses an Origin Processing Facility, and expedited transportation by air and/or truck to a Destination Processing Facility, which transports the mail directly into the USPS mail stream at a Destination SCF or Destination DDU.

Using the existing postal system, but taking advantage of UPS's economy of scale, air and ground transportation and their centralized mail processing centers, UPS Mail Innovations is able to both save time and save money, while integrating with United States Postal work-share programs. According to my representative, priority mail is delivered within 24-48 hours of pickup, and media mail is also speedily delivered, usually within 6 days.

Moreover (and this is particularly important to us), we can continue to use our Endicia system, linked to UPS servers. This requires a specific set-up, which we have yet to schedule. Although we still have to go to the post office to pick up our mail, we will not have any handling time associated with outgoing packages. We can track our shipments from portal to portal -- a clear advantage over USPS's rather weak delivery confirmation scanning. UPS's Mail Logic tracking and reporting system is Web-based, another clear advantage for us.

UPS will handle flat mail (including annual reports, brochures, catalogs, information kits, membership materials, newsletters, quarterly reports); lightweight products under 1 lb. such as CDs and DVDs; bound printed matter that is 1-15 lbs (catalogs, directories, books, handbooks, technical guides), and media such as film and printed music.

Internationally, UPS Mail Innovations goes to 200 countries around the world and takes advantage of the economies of scale to reduce the cost of air mail transport. Mail Logic was initially tested in the United Kingdom, and after meeting with very positive responses, was expanded to include other EU countries. They claim that internationally their first class service transit times average 4 to 8 days, while economy services average 7 to 14 days. I will find out more about international services for next month's article.

I have been told, and I expect to receive, a personal trainer, here at my shop, to help us integrate our existing systems into the Mail Logic system.

If you are interested, speak to your UPS driver, log on to the special UPS website, or give UPS a call. Then be prepared to queue up, because a lot of people are interested in this. You don't have to give up the post office, but this new system may very well be a way to utilize it better.

Renée Magriel Roberts can be reached at renee@roses-books.com.