A new tool for the book field
The 30 second research project that increases hits and matches.
By Bruce McKinney
Both buyers and sellers carefully consider the terms they use when searching for or describing material. For a buyer search terms are the essential tool for book-locating while for sellers such terms are one of the ways their material is found. Both sides need them. Recently we added a Get Keywords link to the preliminary results pages on searches in the Americana Exchange Database [AED] to facilitate the identification of such terms in our more than 1.3 million full text records. This additional step takes a fraction of a second and displays, in declining order, all frequently appearing terms. It is immediately useful and will become more powerful over time. Here is how it works.
The AED is comprised of full text descriptions of material that has been offered at auction and in dealer catalogues, included in bibliographies and collector catalogues. These descriptions represent the compiler's best efforts to accurately describe and illuminate the importance of material. To build these descriptions the authors used terms they deemed useful and important -- in effect key words and they did so based on experience, advice, research and comparison. Now you can unearth these terms by running searches in the AED, selecting applicable records and Get AE Keywords. We then parse these records to instantly create a list of terms appearing in them. For sellers, this is a list that contains terms to include in selling descriptions or as keyword addenda with descriptions. For buyers it is a list of keywords by which to search the various selling sites to unearth potentially interesting material. Whether a buyer or a seller this is an effective tool.
For eBay auction sellers, all of whom list invisibly and for a limited time, attaching term lists will immediately increase visibility, traffic and probably prices. On listing sites, where books sometimes wait years for a buyer, sellers tend to be patient. On eBay the item is up for sale now. Bidders must be located today. For eBay sellers, keywords increase visibility and traffic immediately because they broaden the basis for matching while remaining accurate and faithful to the descriptions used to define and describe this material in the past. This is not a theoretical advantage and it is not key word stuffing. It is an immediate boost.
These keywords are equally useful for increasing listing site traffic. To the extent buyers know what they are looking for they should be able to find appropriate listings whether they are brief or extended. If however they are searching with more general terms it then becomes important to have all the logical terms a potential buyer may employ to identify appropriate material. At a guess, edited term lists will increase sightings and sell-through by perhaps 10% a year. Such terms will certainly increase the visibility of those sellers who employ them. Perhaps the greatest difference may be in the ability to sell more common material by lifting it into the sightline of buyers. When many copies are available higher visibility is particularly helpful.
A new tool for the book field
AE Keywords lists frequently used terms
These lists will almost always need editing because some terms that frequently appear will be too vague or inappropriate to attract the correct audience. These term lists are after all an entirely synthetic construction that simply finds recurring terms and ranks them in descending order. This software does not judge their appropriateness. The assumption however is a majority of terms will be useful so on the results page the selection option deletes terms.
Using this keyword list is easy. You can simply use it for reference while working on your listing description. Buyers can open a second browser and connect to a listing site to run searches using these keywords. On Abe place 3 or 4 terms together in the keyword box to test what materials may contain all of these terms. You can run multiple keyword searches on eBay as well but be sure to select the Title and Description box to see deep into the listings. It is very effective if somewhat counter-intuitive.
Often you will work directly from the screen but you also have several more options. Click VIEW to see them:  Get HTML Code to create a document that can be placed in web listings and  Email to me a reference copy. To facilitate the use of this information on listing sites a further option beneath the text box to Highlight/Copy Text is provided. Once selected the full text of the box can be added to online listings as a coded document. The operative word here is PRESTO!
This is simply version 1.0, a step to integrate database information into the buy/sell dynamic. If you are a database member please put this tool through its paces. If you are not yet a member sign up for a week, month or year and begin to use the array of AE tools to build your descriptions, collections and sales.
The futures of both book selling and book collecting are bound up in increasing efficiencies that bring these communities together. This software is a step to vacilitate this trend.